The Marchesi Incisa della Rocchetta are among the protagonists of Italian history, from the early middle ages to the dawn of the Baroque ages and beyond. Mario Incisa della Rocchetta was born in Rome in 1889, from a Piedmontese family. While studying agriculture in Pisa, he immediately developed a strong inclination for agronomy, dreaming already in the 1920s of finding perfection in agriculture and respect for the earth. He moved to Maremma in the early 1940’s, after marrying Clarice della Gheradesca in 1930, a descendent of one of the oldest families in Tuscany, the family of Count Ugolino, mentioned by Dante in The Divine Comedy. The Marchese immediately realised that this was going to be one of the most extraordinary biotypes in Mediterranean Europe and began experimenting with some French grape varieties. He concluded that cabernet “has the bouquet I have been searching for”, despite being so distant from the Tuscan and Piedmontese traditions of Sangiovese and Nebbiolo respectively. Thus, thanks to the first grafts received from the Dukes Salviati of Migliarino (close to Pisa) in the early 1940’s and he planted the first Cabernet Sauvignon vineyard in the hills that gently slopes down from the fortress of Castiglioncello to the sea. In fact, we know that in addition to Cabernet (Sauvignon and Franc), the grape variety used in the first planting was diverse and ranged from Canaiolo to Ciliegiolo to white grapes. The mass selection, orientated towards the exclusive use of Cabernet Sauvignon, happened more recently, between the years of 1960 and 1968.